What determines the musical profile of this program? Who and how to design?
Each radio has its musical profile, ie the mix of songs that sound throughout the day and identify the station.
What makes this profile? Who designs?
Music programming largely depends on the tastes of the public who want to achieve. Based on your preferences (not yours!) Set the musical style of your radio.
But not just send the tastes of the audience. If you only offer what we ask, just ask us what offer.
A musical profile drawn exclusively from the primary taste of the public will end up grinding the same records, saying the 30 or 40 popular songs that the labels want to impose. In this case, the radio does not offer.
At the other extreme are the stations that do not take into account the views of the public. The DJs and music programmers decide based on what they like. O software based on a whim that combines the issues are in the club. These stations do not take into account the demand.
How is then the music profile? Is a set of demands and offers of public radio.
Music requires that the audience demands to expand the station's music library. And the music that the station sounds, perhaps not yet well known, it broadens the musical palate of the public.
is as in a restaurant. If many clients are asking for burgers, you will include burgers on the menu (although you personally do not like). But if customers find the letter that there ceviche chicken, some will be asked to taste, savor it, recommend it to their friends. Gradually, the new dish will compete with the greasy burgers.
Thus, among known and unknown, between requested and offered, everyone will be musically satisfied. So, music, maestro!
OFFICE OF DISC-JOCKEY
frequently asked questions are who set records.
- What do you recommend to throw a premiere?
dream just after a disc is already hitting hard this season.
- How many times must I repeat it to stick?
depends. If you sound every two or three hours and is a shot in less than a week have it up. If you spend a week and not the public demands it, place it discreetly in programming.
- What if a program I call a pure candela weepy ballad?
Tell the listener that you will pass your request to the host of the upcoming romantic space.
- And if you insist that I greet him? Do
. Spend the next salsa. But do not break the musical profile of your program. In order to please one thousand upset.
- If I just put Ojos Asà Shakira and ask me again?
you wait a while, you greet the listener and you spend another theme of the same Shakira. Or from another singer.
- A confused I asked La Barca de Lucho Gatica on the release schedule. What do I tell?
Nothing. Do not make fun of any solicitation of any listener. Greet him with love and devote another topic.
- All stations are giving tough ask God Los Juanes. What do I do?
Al soft. When abused a topic, you go from happy to cloying. Do not burn so fast hits.
- I ran out of time and still I have a lot of applications.
about tomorrow. Still not over the world.
- There's a guy who calls me everyday at the same time to ask me the same song. Do you pleasure?
No. Tell him to buy a stereo.
- There's a girl who calls me again and again to talk because she feels very alone. Tell
to enroll in the nearest Matrimonial Agency.
- I criticize I speak a lot in the program. Is it true? Surely
. It is always easier to talk straw silent. Remember that the protagonist of a musical is the music.
- say they do not let them hear the entire disc, but ...
No but. Never talk about the singer's voice. Disc-jockey disc jockey means. Hop over the beginning or the end instrumental, not the horse's mouth.
- I'm addicted to music. Sleep with discs, humming in the bathroom, walk with a walkman ...
Congratulations. Speaker and a presenter of the last remaining live CD that hits the market and there is no old LP hide them in the nightclub. Are discoadictos.
FOR TRAINING THE EAR
Have we spent some time on the train radio broadcasters and announcers in music appreciation?
Sometimes we worry about training our speakers and presenters in the proper jurisdiction of the words, good vocals, do exercises to learn to breathe, to educate modular voice and know the phrases, including general monitor animation program.
And the music? Have we spent some time on the train radio broadcasters and announcers in music appreciation? Then let us not complain that they and they open the microphone and they always say the same nonsense.
Thus, open ears. A musically educating the production team. To that end, here are some suggestions.
Invite someone who knows about music (a teacher, an artist) to come to the radio and have a chat with staff about rhythm, melody, music genres, trends.
Get yourself some books on music appreciation, history of different genres, artists biography and put them at the disposal of speakers and presenters. Every week or fortnight can hold one to socialize with the team to read. Encourage broadcasters
and presenters to be putting together a folder of clippings, articles downloaded from the Internet, notes, gossip, information about new releases, music data ... Thus, when a disk file, have something to say about the song and artist .
What is rhythm? Make the next contest with your team of speakers and presenters. You ring the opening chords of a popular song or memory. The first to guess what rhythm is, what genre it belongs, wins a point. Get yourself a prize for whoever gets the most points. The same dynamic
previous guess you can make it to the performer of the song. Or, to find out what country is the rhythm that sounds. Gradually, they will be familiar with the music of each place. Another dynamic
fun is hitting the walls of a room several cards with names of musical rhythms (salsa, merengue, reggaeton, rock, ballad, hip hop, etc). Participants are divided into three groups. Each group has its representative to run. Playing a disc. Who comes first wins the right card. The other two are eliminated. This progress, with new songs and new riders, until only one or one group the better ear.
can also put together a dance contest with a potpourri of different genres and changes very strong rhythm. No prize for the best dancers.
These dynamic exercises and seek not only to improve musical appreciation of the radio team, but put the music in its rightful place. If she takes so much time in the schedule, is well worth our attention.
Good luck, musically and musically!
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